In-the-Cloud Messaging Provider Goes Global

(Sydney, San Jose, London. August 12, 2009) – Sydney-based messaging, collaboration and micro-blogging provider Cleartext, a leading proponent of software-as-a-service (SaaS) communications solutions, has partnered with specialist sales and marketing firm Euresto Partners to assist the company in expanding its penetration beyond the domestic Australian market.

Cleartext has over the past several years established a core business in managed email security and business email hosting in Australia, building an enviable reputation for support and service, The company is seeing a significant increase in interest in SaaS communications solutions coming from both North American and European businesses, and feels the time is right to begin investing in the development of those markets.

"Cleartext is expanding its SaaS platform with an eye to the future and the inevitable move towards business use of social networks based messaging and micro-blogging”, says David Banes, Cleartext CEO. “International interest in our email services and new XMPP real-time communications platform is expanding in the face of reduced travel budgets, remote workers, and increasingly distributed business computing environments.”

Euresto Partners has a long history of successfully partnering with early-stage information security companies to develop new markets around the world, both domestic and export. The company has deep experience with startup companies, including PestPatrol (acquired by CA), Exploit Prevention Labs (acquired by AVG), PortAuthority Technologies (acquired by WebSense), and Orchestria (also acquired by CA).

“Cleartext’s offerings have the potential to help companies improve internal and external communications while weathering the current economic downturn,” said Pat Bitton, Founding Partner at Euresto Partners. “We look forward to helping David and his team build out their customer base across the world”.

About Cleartext - Cleartext was founded in 2005 as a hosted communication and collaboration provider and now boasts brand name customers like Lonely Planet and New Zealand Telecom alongside Australian government departments and national TV companies like Network Ten. The company partners with global brands to provide best of breed SaaS and is currently developing its new social messaging compliance platform for businesses. CEO David Banes is a member of the board of the IIA (Internet Industry Association) and the XSF (XMPP Standards Foundation). Additional information about Cleartext may be found at www.cleartext.com.

About Euresto Partners -
Founded in 2004 by software industry veterans Pat Bitton and James Leonard, Euresto Partners provides sales and marketing counsel and services to technology startups and other companies looking to start or grow their market presence in North America. In 2006, the company added European Partner Graham Mann to expand coverage to EMEA. Additional services, including human resources, legal and financial support, are provided through a network of associates. Additional information about Euresto Partners may be found at www.eurestopartners.com.

Media Enquiries APAC:
David Banes,
CEO
+61 2 8001 2600
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Media Enquiries Americas:
Pat Bitton,
Partner, Euresto Partners
+1 707 268 8968
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Media Enquiries EMEA:
Graham Mann,
Partner, Euresto Partners
+44 1628 675854
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it